Neal Stewart, Flying Dog marketing director says, “The Open Source Beer is a truly collaborative project and gives our loyal fans the opportunity to buy a beer that they actually played a major role in creating.”
Interesting that it’s the marketing director being quoted since this seems to me more like a marketing ploy than anything else, but perhaps a fun one for some folks. perhaps it was inspired by the original open source beer project in Denmark.
The idea is pretty simple: Flying Dog presents the basic style parameters for a strong German doppelbock and invites users to suggest ingredients via a website set up for this purpose. Flying Dog Head Brewer Matt Brophy is already experimenting with some of the suggestions and providing feedback. Its unclear though how the decision will be made about the final recipe but it seems he’ll just take all the input and decide what to do with it. The final recipe will be shared and a version for homebrew-sized batches will also be provided.
There’s already some chat happening on the website so if you’re interested in helping to create a beer that will be brewed commercially, go check it out and throw in your two cents.