Well, it’s called International but judging from the events listed on the website it seems like it’s more like Minnesota Canned Beer Month. Perhaps there is a little cross-border action happening up in Winnipeg, Manitoba?
In any case, the concept is pretty straight forward. It started in 2001 as a way “to transform August into a month worth celebrating.”
Who is ICBM?
Canned Beer Drinkers: anyone who enjoys drinking beer out of a can;
Canned Beer Artists: anyone who enjoys creating artwork using canned beers (not sure if that means they drink canned beer while they create art or they use beer cans to create art, or maybe both).
Where is ICBM?
Canned beer can be drunk anywhere, anytime!
Canned beer has some things going for it. First of all, the lining now being used in cans makes that “canned” beer taste a thing of the past. Plus, there are now several fine craft breweries canning their beer. Just a few weeks ago I attended a tasting with the brewer/owner of Oskar Blues – the first micro to get canned. Plus, canned beer has some noteworthy environmental attributes. More than 50% of the aluminum used in cans is recycled content. And recycling aluminum is vastly more efficient than recycling glass. Plus, aluminum is much lighter and more compact than glass bottles which means it takes less energy to transport it. I wrote a whole section about the environmental benefits of cans versus bottles in my book Fermenting Revolution.
So, go on, get your can on!