A couple weeks ago the World Water Forum was held in Istanbul, Turkey. According to an AFP article, a new scheme was announed at the Forum designed to identify products produced with water from a sustainable source.
Michael Spencer, director of the Australia’s Water Stewardship Initiative, spoke at the Forum explaining: “That there is a crisis in water is a given, and that we need to address it is a given. That’s why there’s so much momentum behind developing a global standard.”
The standard, when launched, could follow the mold of the highly succesful Forest Stewardship Council program which includes more than 12,000 companies participating in identifying products produced through sustainable forestry practices.
Spencer said the label could be in use within 18 months on products as varied as beer and breakfast cereal.