Bottoms Up: A People’s Guide to Beer

The poll results are in. And the critics (me, my publisher, and my co-author Ben Dangl) agree. The title of the next beer activist book will be Bottoms Up: A Peoples Guide to Beer. Look for a spring 2011 release.

Thanks to all 54 of you who voted and those of you who submitted your own original title concepts. Over the next year or so, I’ll be using the blog to work through ideas and content for the book. I look forward to hearing suggestions and feedback along the way.

Here’s the publishers description of the book:

A handful of global corporations sell most of the world’s beer. In fact, there is no longer a single major American-owned beer company in the U.S. The same is true in, well, almost every country. Yet in the past few decades, tens of thousands of beer drinkers around the world have started brewing their own beer, forming homebrewing clubs, and opening small scale breweries and neighborhood brewpubs. Although they produce a minor percentage of the world’s beer, these networks of small brewers have captured the imagination of countless beer drinkers, and caught the attention of their mega-brewer competitors.

Bottoms Up traces the path of how these beer activists have become a powerful force in shaping beer drinking culture and the contemporary beer industry. Along the way, readers learn the history of workers in the beer industry, how homebrewers and microbrewers are building community and fighting climate change, how “farmer brewers” are modeling sustainable agriculture, and how to homebrew and find the best, local, sustainable, worker-friendly beers.

The world is locked in epic battles: the local is jockeying for position in a global society, governments and NGOs are fighting to prevent imminent environmental collapse, and people are struggling for economic empowerment in a world dominated by corporations. Bottoms Up is a fun to read field guide on how to become one of the millions of beer activists fighting corporate power and environmental destruction while creating solutions that are as delicious and successful as they are radical and unexpected.

The publisher is PM Press, run by friend and fellow homebrewer (that’s how I get all my writing gigs!) Craig O’Hara, author of The Philosophy of Punk, and his pal Ramsey Kanaan, who also founded AK Press. And the cover art for the book is being confabulated by none other than John Yates, whose artwork has graced the albums of punk rock greats  such as the Dead Kennedys and Crass. He also owned punk music label Allied Recordings.

Needless to say, I’m in punk rock beer heaven right about now.


4 Responses to Bottoms Up: A People’s Guide to Beer

  1. […] Bottoms Up: A People's Guide to Beer « Beer Activist […]

  2. Tim O' says:

    Wow cover art by John Yates! Now you gotta figure out how to include a nice cold pint of home brew inside the book …

  3. Dave Bonta says:

    Dude, that is awesome. And I agree that “Bottoms Up” is a better title than what I suggested. It took a little while to grow on me. A huge lot of unnecessry books are published every year, but this book sure doesn’t sound like it will be among them. I look forward to reading it. I hope PM Press gave you a sizable advance, because I know how seriously you take your beer-related research.

    Now if you’ll excuse me, I think I’ll go do a little research of my own…

  4. Angel card readings, Reconnective Healing, Doreen Virtue…

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